Virtual fitness classes have increased in recent years, and the COVID-19 pandemic has accelerated this trend. With gyms and fitness, studios closed due to lockdowns and social distancing measures, more and more people have turned to online fitness classes as a way to stay active and healthy. But what impact does this trend have on traditional gyms? In this article, we will explore the rise of virtual fitness classes and discuss their effect on traditional gyms.
The Rise of Virtual Fitness Classes
Virtual fitness classes have been around for several years, but the COVID-19 pandemic has caused a significant increase in their popularity. With gyms and fitness studios closed people have had to find alternative ways to stay active, and online fitness classes have become the go-to option for many. According to a survey conducted by OnePoll, 55% of people have turned to online fitness classes during the pandemic.
Virtual fitness classes offer several benefits over traditional gym workouts. They are more convenient, as they can be accessed from anywhere, and at any time. They also offer a wider variety of classes and instructors, allowing people to find the perfect workout that suits their needs and preferences. Additionally, virtual fitness classes are often more affordable than traditional gym memberships, making them an attractive option for those on a budget.
Impact on Traditional Gyms
The rise of virtual fitness classes has significantly impacted traditional gyms. With more and more people turning to online workouts, gyms are seeing a decline in membership and revenue. According to a survey by the International Health, Racquet & Sportsclub Association (IHRSA), 27% of gym-goers have canceled their gym memberships due to the pandemic, and 25% say they are unlikely to renew their membership once their gym reopens.
The decline in a gym membership is not the only impact of virtual fitness classes on traditional gyms. The rise of online workouts has also led to increased competition for gyms. With so many online fitness classes available, people have more options for staying active, and gyms are no longer the only option.
However, some experts believe that virtual fitness classes may actually benefit traditional gyms in the long run. According to Mike Epstein, CEO of virtual fitness platform Obe Fitness, “The people who do virtual fitness classes are more likely to have gym memberships as well.” He believes that virtual fitness classes can act as a complement to traditional gym workouts, rather than a replacement.
Furthermore, many gyms have started offering virtual fitness classes themselves, as a way to adapt to the changing fitness landscape. By offering a combination of traditional gym workouts and virtual fitness classes, gyms can cater to a wider range of customers and provide more options for staying active.
The rise of virtual fitness classes has had a significant impact on traditional gyms, with many people turning to online workouts as a way to stay active during the COVID-19 pandemic. While this trend has led to a decline in a gym membership and increased competition for gyms, it may also provide opportunities for gyms to adapt and evolve. By offering a combination of traditional gym workouts and virtual fitness classes, gyms can cater to a wider range of customers and provide more options for staying active. Ultimately, the key to success for both virtual fitness classes and traditional gyms is to provide high-quality workouts that meet the needs and preferences of their customers.